Adding yet another Girl Boss to the list, Melissa Butler is one of the hardest working ones out there. She is a straight hustler and has gone through many hoops to get to where she is today. She started The Lip Bar is a cruelty and vegan line that has no harsh chemicals. Each lipstick is enriched with shea butter, avocado oil, coconut oil and vitamin E for maximum moisture. Melissa started the company in 2012 due to her constant frustration with the industry's standard of "beauty", coupled with the unnecessary chemicals in every product. She literally began by creating lipstick in her kitchen until she had it perfected. The store is located in West Village at 8019 Agnes, next to Live Cycle Delight. There are try-on stations and professional makeup artists that know what they're talking about (which is extremely helpful to me, because I know nothing about beauty products!). She's also sold at select Target locations!